[intropic]

I wonder what the reasoning was behind branding the author in the URL path as opposed to as a subdomain. It seems like a very strange approach to take from guys who have done the latter before.

If nothing else it sure makes posts from Medium very annoying on HN because I can't actually tell which blogger's post I'm going to read until I click the link (primarily read on iPad so no hovering).

[Lukeas14]

SEO would be one theory. Pages under the same 'www' subdomain will provide a more positive SEO boost to medium.com than pages under various subdomains.

[thoughtcriminal]

It's not annoying for Medium. It's free labor.