[T-Winsnes]

To people outside of the US, $20 might be a substantial amount of money.

Saying "It's just $20" could, to them, be same as saying "It's just $1 000" to you.

[jasonlotito]

The comment said the Bay, not the US. Even still, if $20 is $1000 for you, then it's absurd to think you'd put it on a game on KickStarter.