[heywoods]

Their team sounds like they are just taking too much on at one time and something is going to give in the way of quality or missing deadlines. Reliable wifi connectivity, air filtration, product design, mobile apps, cloud software... The list goes on.

With 3d printing being such a community focused arena, I think a focus on building a platform where the community could hook into and develop on is the way to go.

Haven't we learned anything from companies like Zynga? The user/community will always be able to produce content and add value faster and cheaper than an in-house team can.

Focus on the hardware, a robust platform to build onto, and some example software (maybe an iOS app + PC app). Empower the community.

If you are going to go the Amazon route and win on margin you need to look at the overhead costs you are going to incur in the form of technical debt supporting all of these services. Offload the cost to the community.