[mmanfrin]

    Does the market need a cheaper printer, or a better one?

These are not mutually exclusive; and I'd go so far as to argue that they are necessarily linked. You will not get better printers (within reasonable price reach) without the market growing to increase scales of production, and you won't get that without bringing in more consumers -- which is precisely what the race for cheaper printers does.

This is not the better printer you are looking for, but it is helping to bring about that possibility.

And, minor nitpick:

    All the printers had ugly, clunky software

A huge section of this kickstarter is devoted to showing off their user-friendly software.