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by larrys
4761 days ago
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"Presumably this is to legally shield themselves from those car manufacturers accusing the tire company of misusing their trademarks" I wouldn't assume that. It could also be simply because they don't want to give publicity to another brand. For example it's hard to believe that if Coach decided to put an ad with an Apple Macbook in it they would have an issue with that. [1] In any case here are the Apple guidelines: http://www.apple.com/legal/intellectual-property/guidelinesf... I see nothing on this page which prohibits someone from using an Apple product in a photograph and it's almost impossible to believe that Apple could claim trademark (or even if they could would expend energy to stamp this out) over someone taking a photo of their laptop. In other words a picture of someone sitting in a coffee shop using a Macbook, iphone whatever. [1] That said Coach is a large company and they would almost certainly be ritually correct in their approach. Done on a smaller scale the amount of care does not have to be the same. |
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