[nickpinkston]

Yea, I think the major players know this, and it's a race to make the best machine for both consumer and commercial-grade.

For machine price, it's a race to the bottom. These are actually easier to manufacture than ink jets, so I can easily see $100 machines.

Hardware -> $0 as software is the real differentiator for simple 3DP. Then, on the top-end, there's Objet with ~$300K for a multi-material machine.