[ryanholiday]

Who is insanely worked up?

It's not that it's luck behind viral videas, it's that they tend to spread or become popular in their own unique ways and attempts to deduce general rules from examples you had nothing to do with is usually foolhardy.

There is some science behind virality and for that I'd recommend looking at Jonah Berger

[sjtgraham]

Thanks, I hadn't heard of Jonah Berger before.