[jcampbell1]

> with a defect rate close to zero.

Most of our defects are not software defects, they are product/marketing/strategy/SEO/SEM defects.

If American Express wants to launch some app with defined features, then Tony sounds like a great guy. We kinda understand our customers, but not really. We throw pasta at the wall and see if it sticks. Once it sticks, I can hire Tony to make it great. Tony will never accept us as a client for good reason.

[kamaal]

I don't have decades of programming experience. But with whatever limited experience I have I can tell you. Especially with software knowing what to do is the most difficult part, doing it isn't even a problem.

A product is ultimately a discovery which you have to do in iterations. It won't be until the last iterations you will know what to do. Once things are clear you don't a rock start to get things done, any one can do it now. Rock stars are needed speedup those iterations, do the discovery super fast and get the clarity.