[itsgettingcold]

> get a excellent magazine running profitable in less then one month

That is primarily due to his large influential niche audience and friends in the tech media. Joe Schmoe could do the same thing, better, but without that free media exposure it would go nowhere, lost in the open sea that is the App Store.

[wklauss]

Be that as it may, he pulled it off. A lot of journalist have a great following and a brand name these days as well.

[itsgettingcold]

I suspect the same model will flourish for those with similar niche audiences