[bojanbabic]

isn't facebook supposed to be your default identity that you use across internet?

[flexxaeon]

I'm with you - I don't quite get this considering the Facebook stance on "fake" users. Was a losing battle to fight? Will they now allow parody accounts a la Twitter?

[k-mcgrady]

I'm guessing they were building this for pages which desperately need it and decided they'd roll it out to select profiles too while they were at it.

[flexxaeon]

It only really makes sense on profiles either as a vanity metric or as a way to not have to police impersonators.