| You're somewhat correct, I'm building Iron Conversions as a way to boost my trial-to-paid conversion rate for Rakasheets. Without going into too much detail (I'm not 100% sure this is what I want it to do or how I want to word it) I'm building the tool to respond to Stripe webhooks[1] and other subscription events with dynamic[2] emails. The goal is to prod my trial users into using the app more, or at the very least telling me why they won't use the app. This is a problem for me because as it stands my trial users don't even use the app. They'll create an account and then just disappear, never to log in again. "When seeking advice/services for converting users, I'm not sure I would look to the person who just blogged about failing to convert users. Maybe I'm wrong." Perhaps because I've failed miserably at converting users, I know exactly what doesn't work (insert winky face here). That's up to you to decide. Of course, I'll be blogging about all of the progress I make with Rakasheets on the Iron Conversions website, follow along if you like. I'll be honest, yes I plan to sell this service if it works. However, using it to get more conversions out of my trial users on Rakasheets is the main goal here. If IC is popular, then it's popular. If it's the stupidest tool in the world, it still serves my purpose. (1) Can't I just make Rakasheets respond to my webhooks? Yes, it already does. The problem is I find it a hassle to have to open up my IDE, write a bunch of logic for this or that situation or webhook, and then add in the email html/copy on top of that. Finally, when that's done I need to test all of the changes and push them to the server. It's a hassle I don't like to mess around with, and severely impacts my testing of these "dunning" emails to the point that I don't even test them anymore. If you don't have these concerns, more power to you. It's just an itch I want to scratch for myself. (2) Iron Conversions will query Rakasheets for that user's inventory data. For example, an email will be sent saying "Hey you're tracking 1500 foozles in Rakasheets, if your trial ends now you'll never see those foozles again". That's an exaggeration, but it gets the point across. |