| "Small business owners aren't hackers" is what I've learned recently, and I wish I learned it months ago. In hindsight I know I went about finding my problem-to-solve in the wrong way. Instead of interacting with my potential customers, I only read what they were talking about from afar, and somehow divined that "real time inventory management" was the solution. I didn't ask them what they thought, and I didn't validate the product. That was a big mistake and could have saved me months of effort building something I'm no longer interested in. Re: "Online inventory management without the suck". All copy so far has been written in a vacuum. I have had literally zero feedback from random internet visitors (until today, from HN). My only way to gauge if my copy was working was by the amount of trial signups I was getting each week. It happens that that was one of the last messages I tested before losing interest. Trust me, the copy has gone through numerous iterations over the last few months trying to find something that sticks. I've tried long copy, short copy, "hybrid" copy, screenshots, no screenshots. I didn't just stick that message up there and call it good for a few months. This might sound like I'm irritated or angry, I'm not. I genuinely appreciate all of the feedback I've been getting. Thank you! |