| Are you going to try to save it? I have some ideas, but they are just ideas, probably more wrong than right. Your site could probably use some a/b testing for conversion rate increase. see funnel charts. I wouldn't mind seeing a demo as a video either. I also wouldn't mind seeing a feature comparison chart (?) comparing your features to the top 3 inventory systems, and why yours beats theirs. Or even for a free extra N sales, you can claim on your landing page, "the inventory system that blows SuperInventory1 out of the water!!" (if there was a competitor selling SuperInventory1). (and then of course you buy on all their adwords if you want to needle them a bit) I think your ads are just hitting the wrong audience. Instead of a blog talking about small business, you would probably do better in this space blogging about living a ridiculously baller lifestyle, and blogging about women and gambling... you want to attract customers with successful small businesses. I can suggest marketing to a group of customers have a problem, say buying adwords for "sugarInventory bug" or "I hate inventory". Maybe give out some licenses free to bloggers or small businesses? (like 10 as a test pilot? I am not sure) My hunch is this industry is not consumer facing, and most industry stuff recommended is word of mouth, magazine, trade show, or by sales pitch. Typically a for-a-business product has a sales team, with people who hunt leads and make calls, not sure what you can do to beat the competitors who do this, but I would start on the phone. Gluck |