[Rakathos]

A grand total of zero. With all of my projects I've been adamant about not doing phone marketing, phone calls, or phone anything.

I realize that that is a crippling problem, especially when my target demographic is small business owners who seem to do everything by phone.

[simonw]

I hate phone calls too, but you need to get over that. You don't need to cold call people - you can email first, set time for the call etc - but you can learn SO MUCH more about your potential customers from actually talking to them.

In person meetings are even better (and much more comfortable if you don't like calls) but they don't scale as well.