[joering2]

okay I am talking about the outlook, not landing page optimization and the stuff under the hood.

sorry but his website talks to me: "hey I seel software to plan tables and i know how it works, but i am not a designer and wont spend money for a coll website". which is fine with me. again, I didnt came there to appreciate his website apperance but to see if his software is good enough for me (had I been in the business that needs his software)

[joemoon]

You're taking your own opinions and applying them to the entire target market. Just because you feel this way doesn't mean that everyone else does, and it certainly doesn't imply that "updating the site wouldn't make a dent".