[penland]

Another big issue not addressed here is the reluctance by project owners to completely turn over design. In the enterprise, the outlays for development are typically covered by another department, and in most cases that's marketing.

So if marketing is paying the bills for the website, they are going to get final say on what the website looks like. After all, they design the commercials, they write the radio ads and come up with the campaigns, why shouldn't they be designing the website to seamlessly integrate the current add campaign into the website?