There is a serious disconnect here. Listen to the howls if someone suggests you should rent your media but have no problem telling you to rent your software.
Hmm ... you cannot compare media and software. Very little of the media produced is worth experiencing second time. So rental is natural there.
Software is meant to be used continuously forever and ever. I have some exchanges that I programmed that are 15 years old now - still working peacefully ( the benefit of using PICs - they last forever). The company is no longer in business but with a soldering gun they manage to keep them operational.
So the real question is not only why should I pay you, but what happens when your company goes the way of a cockroach treated with raid. And don't tell me you are market leader - we see them raise and fall 5 times in a decade.
Do you not have favorite songs and movies? Also your post may sound like a rebuttal but it only reinforces my point. I want to own my software not have it hold me hostage later, but it may be more profitable to you to rent it to me with the added bonus that you can claim anything digital deserves no copyright.
Software is meant to be used continuously forever and ever. I have some exchanges that I programmed that are 15 years old now - still working peacefully ( the benefit of using PICs - they last forever). The company is no longer in business but with a soldering gun they manage to keep them operational.
So the real question is not only why should I pay you, but what happens when your company goes the way of a cockroach treated with raid. And don't tell me you are market leader - we see them raise and fall 5 times in a decade.