[zacgarrett]

As someone who lives in Seattle and has used Amazon Fresh, I actually prefer to go to the grocery store for most things. Items like produce are almost always not the best of quality, even though they have a quality ranking system. I've found that it is not worth it to purchase produce.

There is also the lack of browsing on amazon. I am fine with that for almost all other items, but something about food makes me want to walk the aisles and find food that sounds good. I do love cooking, so I might be in the minority in that regard.

I would rather walk a third of a mile to a real grocery store. That is mainly because of the produce and meats which is the bulk of my purchases. The rest of the stuff, cleaning supplies and such, I order through prime and get them in 2 days. Otherwise I would have to pay a delivery fee or meet a minimum order amount for free delivery.

[techsupporter]

Amusingly enough, I've had the exact opposite experience. I would much rather use Amazon Fresh than go to a traditional grocery store. Fresh will bring items from Amazon's local delivery service and from other local businesses around Seattle and, in my experience, has been better for produce and meats than the Fred Meyer near me. Some neighborhoods of Seattle (and the suburbs) have walkable access to PCC, or Whole Foods, or Trader Joes; sadly, Lake City seems to be left out of that for now. That, I think, is the best part of Amazon Fresh's promise: even if you're not able to walk to a market with a wider selection, one will come directly to you for a nominal price.

[FreakLegion]

For produce you might look into local farms. Some have great subscription delivery services; some go the CSA route and require a little more work on your end.

I (in California) use farmfreshtoyou.com, which is subscription delivery from a local organic farm, and they're great. Your area should have similar offerings -- check out localharvest.org if you're interested.

[jasonwocky]

Interesting. Slightly OT, but my family started using FreshDirect in NYC when we had our second child. Figured we'd use it to get through those tough first few months, exhaust our "free delivery" phase, and be done with it. But what's kept us customers is that the produce quality somehow is consistently better than what we can get at most of our local markets (or on par with the upscale / expensive ones).