[sgpl]

Hindsight is 20/20.

Agreed that they could have done a lot of things better, but perhaps testing at scale was one premise that would have validated its viability in the long run.

I do argree that they should have perhaps concentrated in succeeding in one market before expanding to other markets, but they had a lot going for them, including tax breaks and other incentives to launch in other cities. Also IMO when you have a lot going for you, it gets easier to make irrational decisions that seem rational at the time.

And I'm glad they weren't cloning the TSLA model because if BetterPlace would have been successful, it would have been pretty "awesome" too.

With any new innovation/technology, there are bound to be some unexpected setbacks, perhaps if they had received another round of funding, or had not forced Shay Aggassi out, they could have fixed some of the problems/errors and become a successful company. I'm just theorizing, but it is possible that in the distant future, this model will come back to life and be successful.