[randallsquared]

Choices don't seem be to constrained. Rather, there is more information about the likely outcome of making many of the most likely choices. Seems like a huge win to me. I can still be ignored or turned off. It's still possible to just walk out and go elsewhere.

[swombat]

It's worth considering this dystopia in parallel with this the oft-quoted saying that "In the future, there will be two kinds of people: those who tell computers what to do, and those who are told what to do by computers".

Then throw in this: http://www.economist.com/news/business/21578360-brain-work-m...

Perhaps the first group will dwindle faster than we think.

[weavejester]

We're all told what to do by computers anyway, it's just that they happen to be 3lbs of squishy biomatter inside our skulls.