[ScottWhigham]

As I skimmed the article, I naturally read the headlines:

#2: Readers are far more valuable than writers.

#3: Valuable content is king.

Well which is it? You don't get content without writers, do you?

[cimorene12]

Correct. You want the right writers, though, and Tumblr has attracted an interesting set. You don't want too much garbage/noise on Tumblr, and so far (at least for me) this is the case. FB and Twitter have a lot of noise.

I respect Adam Rifkin's opinions a lot, partially because he's a great person and partially because he's the best-networked person in the world. http://tech.fortune.cnn.com/tag/adam-rifkin/ I may be wrong, but I feel like the second title qualifies him to maybe see things that others don't.