[awkward]

Yup. For this example in particular, 15 seconds is barely enough to read through the first paragraph, nevermind decide if I want to finish the article.

The writer would be better off treating the bounce rate as an indicator of users who are engaged enough to hit the archives after reading a post, rather than juking the stats.

[nmcfarl]

But is it juking the stats or adding another stat?

Post fix it seems to me that he has 3 numbers, the number of people who loaded them page, the number who spent enough time to read the first 'graph, and the number engaged enough to move into the archives…*

Pre fix, he only had the first and last numbers.

Personally I'd be tempted to use the page visibility API, and a number of timers, and really track who's reading 1 'graph or 3 or the whole article. But I sure don't think collecting more data, is juking the stats.

* Although this last number doesn’t seem to be accessible except via your vistor flow page. (Or I couldn’t find it)

[ianstormtaylor]

Agreed, or get a better metric like time on site that actually involves pinging like Chartbeat or GoSquared do.