[angersock]

The reason I advocate that approach (other than it is what I do, to varying degrees of success, to support myself) is that it seems to be more straightforward a value prop than trying to sell an idea.

Read "Masters of Doom", read "Soul of a New Machine", read "The New New Thing", read iWoz: we see that products fail all the time, that pioneers take a bath, that the second mouse gets the cheese--but that engineers are always in demand.

A business can fail, but raw material is always being looked for.