[jmduke]

I'd argue that Scrollkit damaged their relationship with the NYT in order to ameliorate their relationship with Silicon Valley.

It's hard to tell Scrollkit's business model from their splash page (like the article says, the only copy is "we are looking for publishers with big stories to tell."), but if I were to guess, the 'big fish' like NYT/WSJ/etc. are never going to use scrollkit, at least in the short term: these are the publishers with dedicated engineering teams.