Hacker News new | ask | show | jobs
by mturmon 4768 days ago
The classic example of the conventional wisdom you mention is Avis "We Try Harder" (#2) versus Hertz (#1).
1 comments
k33l0r 4768 days ago
To me "We Try Harder" has always sounded like a terrible slogan. In my mind it sounds like they try but fail, rather than actually doing things…
link
BHSPitMonkey 4768 days ago
"Avis: The 'A' is for effort!"
link