[Zikes]

Their "Mojave" campaign gave me the same impression. They invited people into tents to try out their latest and greatest OS, called Mojave, and after the person sang the OS's praises they revealed that it's actually Windows Vista.

The whole thing was basically Microsoft saying "you're all wrong, Vista is great and you just aren't smart enough to understand that unless we trick you into it".

[famousactress]

I think the strategy worked pretty well for margarine and instant coffee. It's a proven technique whenever you've given up hope on elating consumers, but still have a product you need to convince people isn't quite as disappointing as they expected.