[mkilling]

I'm starting to get tired of this 'we don't need no suits' talk on HN. You need a marketing strategy, regardless of how good your game is.

Publishers have the know how and capital to devise and implement such a strategy. Don't make the mistake to assume that they are just there to take a cut of your profits without putting any value on the table.

[tomjen3]

You don't need a marketing strategy, you need somebody who knows pr, since you can't afford to pay for ads anyway.that person shouldn't be in a suit.

[icebraining]

Marketing is way more than just ads and PR.

[ekianjo]

Yeah, there's a lot of talk but not many successful examples to make up for the speech. What has actually come out of Kickstarter yet? Not much. And most of the game-related projects are super late. Mmmm.

I am not sure that developers without publisher pressure is ACTUALLY a good thing. Sometimes you need constraints to do good work.

[mercurial]

Well, games with publisher pressure are often late as well and/or released half-finished, so that's not a shining example of a business layer making a real difference.