[_Mark]

To avoid future confusion, how should I be pronouncing the domain?

Should I say out loud "JIFY", of is it a hard G like "GIFY", just like how you say "GIF"

[satori99]

Ha! Straight from the horses mouth (today even!) ...

"They are wrong. It is a soft 'G', pronounced 'jif'. End of story." - Steve Wilhite

http://www.smh.com.au/digital-life/cameras/its-pronounced-ji...

[zachgersh]

Best comment of the day.

JIF is peanut butter. GIF is what you put on the internet.