[jimray]

I'm not a lawyer and my understanding of fair use seems to be about as poor as everyone's.

What Scrollkit did, though, was tacky, plain and simple. They built an impressive product but are using someone else's work to try to promote it[1]. Is that illegal? I doubt it. But it's tasteless. And the smarmy "we did this in an hour" attitude is not only off-putting, it stretches the truth to the point of breaking. Anyone who's followed a "build a blog in five minutes" demo knows there's more to building something than just scaffolding -- Andre Torrez probably [said it best](http://notes.torrez.org/2010/12/learn-to-program-in-24-hours...).

There are plenty of ways they could have demonstrated their product without resorting to this kind of shallow mimicry. "Have you been blown away by the incredible work like the New York Times' 'Snowfall' or Pitchfork's cover stories? Want to build something similar yourself? We'd like to show you scrollkit." And then do a demo video with your own photography and reporting. Tells the same story without the shiteating grin.

As it stands right now, though, they just look like they're jumping on a trend using someone else's work.

[1] Disclaimer: I have friends who work at the Times, including ones that worked on Snowfall.