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by joyeuse6701 4782 days ago
HC was already at a disadvantage since their rivals were already signed with Apple. I liked how Jobs positioned himself as if he were Amazon and compared the short-term long-term advantages for HC. I think that insight was really the big part of the negotiation.

On the softer side of things, the language choice really shows the positions of power, the yielding tone of HC, contrasted with the very unyielding Apple position.