[Xcelerate]

To be fair, Apple didn't have much to lose if the deal didn't go through. So I can see why the "take it or leave it" strategy works in this case.

It would be interesting to see how Jobs negotiated in a case where the other party had the upper hand.

[fragsworth]

Apple did have quite a bit to lose if the deal didn't go through. A huge reason for customers to buy an iPad is to read books, and if a large portion of popular books isn't available, customers will not be happy. Try to find a book that isn't available on Amazon. If you buy a Kindle, you can get all of them.

[foobarqux]

Kevin O'Leary and The Learning Company is a good example

http://www.youtube.com/watch?v=grqTieshD2U