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The competition has no choice but to spend all their time porting and keeping up, time that they can't spend writing new features. Look closely at the software landscape. The companies that do well are the ones who rely least on big companies and don't have to spend all their cycles catching up and reimplementing and fixing bugs that crop up only on Windows XP. The companies who stumble are the ones who spend too much time reading tea leaves to figure out the future direction of Microsoft. People get worried about .NET and decide to rewrite their whole architecture for .NET because they think they have to. Microsoft is shooting at you, and it's just cover fire so that they can move forward and you can't, because this is how the game is played, Bubby.
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http://www.joelonsoftware.com/articles/fog0000000339.html
Is a technique that Microsoft loves doing.
From the article:
>> The competition has no choice but to spend all their time porting and keeping up, time that they can't spend writing new features. Look closely at the software landscape. The companies that do well are the ones who rely least on big companies and don't have to spend all their cycles catching up and reimplementing and fixing bugs that crop up only on Windows XP. The companies who stumble are the ones who spend too much time reading tea leaves to figure out the future direction of Microsoft. People get worried about .NET and decide to rewrite their whole architecture for .NET because they think they have to. Microsoft is shooting at you, and it's just cover fire so that they can move forward and you can't, because this is how the game is played, Bubby. <<