E3 is in three weeks. They didn't want this event to focus on games, because then they'd have nothing to show at E3. But they still showed some games just to prove it had working hardware.
Agreed. I don't think Microsoft has to focus on the 'game' aspect of the new Xbox - the people making games for it will do that, and we know the hardware is sufficient for the next console iteration. They are focusing on the rest of the experience, which is completely under their control. I think it's a smart play and the standard gaming media is missing the point really hard.