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by btilly
4774 days ago
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The answer to #1 is that Tesla's ability to do that is entirely dependent upon improvements in battery technology. Based on those projections of about 7% improvement/year in batteries, in a few years they will. #2 will be of interest, but I think it mostly comes down to battery technology. As for #3, the history of other disruptive innovations says that by the time it is possible to sell cars that meet the mass market need, the cost structure that Audi/BMW/Lexus etc have will keep them from developing competitively priced cars. (What did you think the whole "avoid the dealer overhead" step is about for Tesla?) |
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Take this with a grain of salt, but it might not be in their best interest to move to the lower end market.
If they can make a cheap EV car then so can another producer somewhere else in the world.
Just recently I read Ferrari actually dropped the number of cars they produced per year.
Why did they do that? The wanted to make their cars more exclusive by making it harder to buy a Ferrari, increasing the length of the waiting list and allowing them to charge more for the car.
Strange things seem to happen at the top end of the market.