[tptacek]

They're right, of course, but I'm not sure this is a great marketing move, because it dignifies the metric Tesla has chosen as their strongest. The fact that Tesla can even mount an argument that they're in a horse race with Audi, let alone outselling them, is a gigantic coup for a car company that's just a few years old.

[ChuckMcM]

This was what I was thinking, which basically said this was a big mistake on Audi's part. Rather than instill doubt in me that Tesla is an untested company I came away feeling better about them as an actual competitor to the likes of Audi. Time will tell of course.

[jerf]

Yes. While I really hate the ignore/laugh/fight/win trope, this was Audi putting Tesla firmly in the fight slot, rather ahead of schedule.