[xroja]

>It's easier for most of us to understand what Tumblr makes than what Warner Chilcott makes.

I would argue that statement since he says Tumblr is a "blogging platform" and "the latest/greatest means for teens to express themselves". Tumblr is more nuanced than that. It's also a social network and to relegate it to teens seems very out of touch.

To me, it's much easier understand what a pharmaceutical company makes (drugs, a physical product) than what Tumblr makes (blog/social network/place for online advertising/???).