[byoung2]

The fact that Audi had to write this says that they feel threatened. And while Tesla does only sell one model at a time, they are able to produce cheaper models and sell more of them. As for the question posed by USA Today:

There are questions, too, about whether it can keep its order books full, or whether the number of people who crave electric cars is limited.

With the new financing offer, a Tesla is within reach for many people, but I think we'll see a tipping point once they can get below $50k.

[beat]

Shorter Audi: Tesla may be outselling us at our flagship range, but since they don't sell cars that cost half as much, we're better, and we're not going to talk about what happens when they start selling cars that cost half as much...

[hkmurakami]

> And while Tesla does only sell one model at a time, they are able to produce cheaper models and sell more of them.

Never thought about it till now, but that is reminiscent of Apple's product strategy. It'll be interesting to see if it remains this way in the future even after Tesla grows significantly.

[tokenadult]

The fact that Audi had to write this says that they feel threatened.

That's the way I have felt about several of Elon Musk's responses to the press. It remains to be seen what consumers will do with their hard-earned money to bring about sustained profit for which automobile manufacturer.

[schiffern]

I love the false dichotomy in that USA Today quote.