[TechpinesMary]

Try offering to guest blog or, even better, get someone good to guest blog for your blog. Do this by leaving comments on blog articles you like, following those bloggers, engaging with them, and after a while offer an opportunity to guest blog.

Also, user groups are always looking for people to speak at their monthly meetings, and speaking at a few of them is a good way to get some mentions and linkbacks. Try finding a few meetups that you could talk about your product (in less of a sales way and more of an informative way) or just something you know a little bit about. You also get to meet people in your industry, which is always a plus.