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Ask HN: Best Books On B2B Selling?
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1 points
by mainevent
4773 days ago
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Looking for recommended reading specifically on B2B selling. Am considering "SPIN Selling" and "Major Account Sales Strategy" by Neil Rackham although I'm wondering whether the advice may be out of date as they're quite dated Also "The Challenger Sale" by Matthew Dixon & Brent Adamson. Any other recommendations or thoughts on the above books appreciated. |
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