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by hcarvalhoalves
4780 days ago
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> Parents who do not wish their children exposed to advertising could use the same rules they would use to prevent their children from being exposed to violent media and profanity. That doesn't fly. The nature of advertising is intrusive. I have to sign up for porn cable channel. I have no control about what goes on air on Discovery Kids at 10 PM between the shows. I can choose what magazine I buy. I can't choose which ads are printed between the articles. It goes on... Dumb mass media advertising could die tomorrow. Every advertising should be like AdWords (query initiated suggestions curated by the channel, not nagging driven by the advertisers). Unfortunately we still have mass media since that's profitable for the agencies mafia, they still get away selling impressions/exposure, not real results. |
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