[joosters]

Yes! I remember reading this, it is notable that Facegroup failed to mention this, or to even spot that the "viral" nature was being pushed by particular groups.

Oh, "Each video was led by an individual or organization with massive reach – YouTube", yeah, real deep analysis. Much more interesting would be to break down into who posted what videos, who was hyping them on twitter, and so on.

Could the influencers and their actions described in the qz article be spotted by some form of algorithmic analysis? Now that would be interesting.

[GHFigs]

it is notable that Facegroup failed to mention this, or to even spot that the "viral" nature was being pushed by particular groups

The first rule of viral marketing club is that you do not talk about viral marketing club.