[YuriNiyazov]

I did have the experience of looking at a menu on a busy strip, saying "meh", and walking away. I even thought about including my rebuttal to that particular point in the original paragraph I wrote. Here's what I have to say about that:

Just the fact that someone is using your digital menu device doesn't mean that the contents that they present (like the photo of the food, and the descriptions) will automatically look good. They still have to hire a good food photographer. They still have to hire a good dish description copy writer. It's like saying that because we went from print to digital, visual design and good copywriting don't matter anymore. As the trend of websites in the 90's will readily attest, design and copywriting matter a whole lot.

A restaurant that failed to have an enticing printed menu on a busy strip will now have even more opportunity to hang itself with one of 'em new-fangled digital menus.

As for saying "if any business thinks that depriving their customers is more beneficial there is a fundamental problem" - you've just outed yourself as incredibly naive and idealistic. Information asymmetry is almost fundamental.