[nerdnorth]

That article is full of gold:

2012 - Operating Expenses: $25 million, Revenue $14 million (that's an $11 million loss on paper)

For 2013, they're saying they'll need to hit 4x revenue growth in order to hit profitability?

Does that mean 4x the ads for their (fickle) userbase?

[standby]

The $14 million revenue of 2012 was not using the same business model of 2013. Ads is a new thing.