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by chris11
4779 days ago
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I think reddit can deliver for marketing purposes. Tony, a marketing manager at Amazon, has spent a decent amount of time on reddit, most of it on r/gamedeals, and has generated a lot of sales and goodwill. In fact I think that Amazon has gained a reputation of having better sales than steam does. Unfortunately for reddit, he has done this by building relationships on the site not by buying advertising. That subreddit is anti-advertising, they even banned all affiliate links with the exception of three charities. So investing in reddit can bring results, but ads don't always work. |
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Reddit runs a lot of ads where people will link to Amazon with their own affiliate tag. So they are selling nothing, not really promoting anything, just trying to get their affiliate cookie planted in as many browsers as possible. There is also at least one sales aggregator site (which just scrapes price feeds) which does the same. It is that sort of ad which the sub readers do not like.
A genuine ad from a company would be welcome but as you have pointed out Amazon and others have built their rep without ads so finding a reason for them to suddenly spend is going to be hard.