[manicbovine]

You've mentioned the Netflix DVD model a few times, so ostensibly you seek to offer some type of physical good via subscription?

Netflix's DVD model worked because everybody was used to renting movies from Blockbuster. The business model already existed: Netflix just did a better job of it and at exactly the right time. Will you have to change hearts and minds, or will you be simply "doing a better job than Blockbuster"?

It seems like you're considering some business that requires a lot of inventory, low margins, and high-operational costs. I guess I'm making a lot of assumptions.

EDIT: I guess I sound fairly negative. I'd like to add that I have a dear friend who manages to earn a decent living with a small internet-based video game rental service. It's a husband/wife team. They somehow managed to bootstrap the business, earn a loyal customer base, and maintain inventory in their apartment. They spend a few hours per day manually fulfilling orders, adding custom notes/suggestions to their customers, etc. It works quite well for them.