[cliftonmckinney]

Most companies seriously underestimate the level of exposure they have. We usually recommend applying inbound marketing techniques to your recruiting process to improve your exposure. A few tips:

1) Open source one or more useful projects. Smart people will use them, fork them, etc. 2) Have a referral program, and make sure it's easy to use. A lot of companies have a program that gives employees $1,000 or more if they refer a candidate, but not a lot of companies make the referral process an easy one. Build a landing page for each position. Include a little information about the company and the job. That way, employees have something to share on their social networks and via email. 3. If you're looking for awesome and nothing else will do, consider allowing remote work. 4. Set up a company page at Work for Pie (shameless plug) or Coderwall or similar. It'll help developers get to know your team and culture much better than a simple job description.

Good luck!