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by LucasKA 4780 days ago
Fair enough on the established thing. My point was more to the fact that before you even see a job description, or what they want from you, they lead with why they want to you

as an early startup, I'd be interested in why you don't have a programmer/technical cofounder? That's normally how you'd get that ownership you want. I know I sure wouldn't own a project (YOUR project) on the level you describe without significant equity.

Cause otherwise its a gig that will probably be gone in a year.

1 comments

> My point was more to the fact that before you even see a job description, or what they want from you, they lead with why they want to you

Fair enough. I'll work on the language to emphasise that more.

> As an early startup, I'd be interested in why you don't have a programmer/technical cofounder?

Because I haven't found one yet -- that's why I'm looking. Most web startups are created by people already working within web-focused industries, so they have constant access and strong social ties to myriads of potential technical co-founders. A good idea starts getting tossed around between mates at the pub, and after a while they decide to give their day jobs a shove and go for it full-time. But I'm coming out of the world of transport planning: there simply aren't any potential technical co-founders within my professional or social circles.

So I've spent the last couple of months making inroads into the London software-development scene, trying to find a technical co-founder. Unfortunately, I've found that "I'm looking for a co-founder" translates, in virtually everyone's mind, as "I have no money nor am I ever likely to, and want you to work long hours for nothing more than sweat equity" -- an assumption which closed off every conversation before it had a chance to begin. So because I already had a committed investor on-board, I switched to saying I was hiring a lead developer instead. Unfortunately, this leads to the following:

> I know I sure wouldn't own a project (YOUR project) on the level you describe without significant equity.

Exactly! Which is why the job posting very clearly states that I'm offering significant equity AS WELL as a competitive salary. And I really mean it!

But this just isn't coming through. If I tell people "I'm looking for a technical co-founder, and can pay a competitive salary", then they say they're not interested, because they can't take a job that doesn't pay a good salary. But if I tell people that I'm hiring at competitive salary for what is essentially a co-founder position -- with all the equity and responsibility that this implies -- then they say that they're not interested, because they wouldn't want to work in a startup that doesn't give them significant equity.

Somehow, developers assume that equity and salary are such binary opposites that the majority of them are literally incapable of parsing a verbal or written offer of BOTH. This is proving to be more than a bit crazy-making -- but I keep telling myself that I wouldn't have wanted to hire such nincompoops in any case. Eventually I'll find a technical person who both has the skills that I need and is sharp enough to parse what I'm saying...

The developer community is (rightly) full of stories in which obnoxious and intellectually-lazy businesspeople just couldn't comprehend what was directly in front of their eyes. I've always gotten a good chuckle out of those stories, because I identify much more strongly as a geek than as an MBA. But now I'm learning that it's possible to tell such stories from both sides of the divide. This is a tough lesson to absorb!

Perhaps you should market more towards a co-founder then just a programmer. Or market as looking for a CTO? It's not really your fault that underfunded CEOs often think that they can lure someone in with the potential of a mega-exit, when that isn't the case.

I'm wondering if equity-only positions actually ever even get filled?

Good luck though, you're probably on the right track by not just hiring the first person in your lap (happened a lot at the last company. Bad move).