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by seiji 4779 days ago
Instagram was starting to cannibalize the facebook youth userbase. Instagram worked its way into people's minds, vocabulary, and daily habits. The acquisition was a defensive maneuver by the paranoid Kid in Chief.
2 comments

> Instagram was starting to cannibalize the facebook youth userbase

Tumblr, too, is doing exactly that, if you believe this January survey:

http://articles.latimes.com/2013/jan/11/business/la-fi-tn-tu...

Another survey, this one from December and including all Americans (not just teens), showed people spend more time on Tumblr than Twitter, Pinterest and LinkedIn combined:

http://www.marketingcharts.com/wp/interactive/in-december-am...

That seems to suggest Tumblr's worth more than Instagram.

Wouldn't tumblr be the logical next acquisition for Zuck then since it is doing exactly the same.
Well, nobody knew (or knows) how big instagram will get. Tumblr has already peaked. Also, tumblr is too anonymous to be of any value to facebook. Not much to exploit there. I don't think forcing Real Nameā„¢ upon every tumblr would make for a happy Internet.