[beagle90]

I really like this article. However, I can't help but disagree with the line "Find an exploit in a saturated market that can’t be copied". Surely almost any software idea which isn't too complex can be copied?

This is the main fear I have when prototyping new ideas. If it is a success, then surely the larger, more resourced competition will simply assimilate it into their own product.

[bcoates]

What makes you think the larger, more resourced competition hasn't already had the idea but knows they don't have the capability to execute on it? There's a whole lot more to a successful product than budget.