[djcapelis]

  > 2) Most of the daily commuters in the bay area are either
  > bart riders or caltrain riders or muni riders -- as in, the
  > mode of public transport they take is fixed. As a Caltrain
  > rider, i have never taken the bart in the last 2 years i've
  > commuted to the city. And I believe vice versa is equally
  > true. Bart riders are unlikely to ride Caltrain regularly
  > (discounting every once in a while ride). Why am I saying
  > this and how is it relevant ? Most of the existing daily
  > commuters have already downloaded free apps which provide
  > the schedules, maps etc. -- most will have very little
  > incentive to download your app, unless it provides some
  > additional value above and beyond the existing apps

This is true for people who live outside of SF. But a lot of folks in SF do use public transit to get around. (Inside the city, Muni and BART interchangably depending on where I am, where I'm headed and when the next train/bus/whatever for different stops is likely to show up.) When I visit the south, east or other parts of the bay from SF, I use transit (BART, Caltrain, etc) most of the time.

It's called Embark SF, not Embark Bay Area. I think that was a good choice.